Job Description
- Facilitate market research and competitors' data gathered through the conducted market research and competitors analysis.
- Analyze market and competitors' data gathered through the conducted market research and competitors analysis.
- Monitor market trends and competitors’ marketing strategies, including the best platforms and channels to use to strengthen the brand’s position in the market. This requires staying updated with the latest marketing trends and techniques.
- Plan and implement marketing and promotional activities of the company.
- Conceptualize and execute multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels.
- Monitor, review, and report the results of all marketing campaigns. This includes evaluation of the initiatives and improvement recommendations.
- Monitor all the digital marketing platforms of the company, including all social media channels, email marketing channels, website, mobile application, and Google Business Profile, among others. This includes ensuring that all of these digital marketing channels are updated.
- Oversee and guide the activities of the Demand Generation Department regarding social media marketing, SEO, PPC, and content creation, among others. This includes making sure that all the contents and materials were checked and undergone approval from the Division Head before its roll-out.
- Recommend out-of-home campaigns to achieve the target brand awareness and generate business leads.
- Conceptualize and plan for promotional events such as expos, trade shows, sales blitzes, and the like to promote the brand and generate leads.